Before You Contract SEO Web Design Services

Posted by Dave Lauretti on February 12th, 2010.

SEO is of the utmost importance in web design unless you’re a multi-million dollar company that has a multi-million dollar advertising budget. Since that isn’t the case for small to medium sized website owners, SEO will always have a place in a web design strategy.

I’d like to set out some guidelines that you, the business owner should look for when considering hiring an SEO web design firm – in Burlington, Hamilton or the rest of the GTA Ontario.

SEO Reports
One of the very first things an SEO web design firm should provide you with is a rankings report. A rankings report is a document that lists your website rankings in the search engines based on your keywords. You should also receive a rankings report for your current and discovered competitors. With these reports you and your marketing team can determine what if any amount should be applied to the online marketing budget and make a decision as to where they want to stand from a search engine perspective in the near future.

Before you receive your report the firm should have already requested your desired keyword list and enhanced it by adding a new list of related and long-tail keywords you should also consider ranking for. Obtaining new related and long-tail keywords is done through a process sometimes called keyword discovery.

If you’ve come across a company that provides acute web design services and SEO you’ll be in luck to find that you’ll usually also receive from them a rankings report for your current and discovered competitors as well.

If the SEO web design firm you’re speaking with decides to take another route at providing you a quote you might want to get a second opinion from at least another two sources.

After a little discussion with your SEO about your rankings report and some brainstorming with your marketing team your SEO web design firm should already be working on the next very important step.

Website Analysis
To an SEO in charge, after a detailed examination of your rankings report he should be able to see significant reasons why your rankings are what they are – whether high or low. Once the SEO has completed the website analysis they should be able to provide you with a sound strategy, one that makes clear sense to you the business owner, as to how you can begin the project of gaining higher ground in the search results, attract more traffic and increase conversions.

The SEO web design proposal should make no promises as to getting your website ranked #1 in the search engines but if a strong and long term relationship is built between you and the SEO web design firm and if they are true experts at SEO you can expect a measurable increase in traffic and decent boost in search engine rankings for your keywords.

SEO Craftsmen provides proven SEO Web Design services to their clients in Burlington and the surrounding GTA cities. Our web design services to Burlington businesses in the GTA combined with our in-depth and expert knowledge of SEO services has left all our clients very happy, earning more money from their websites and witnessing dramatic increases in traffic.

Make a Comment